Know better

You know better. Real success is along the path of most resistance. Your competitors secretly brag about the corners they cut. But you relish in paying the dues to be smarter and better. No shortcuts. No hacks. And absolutely no tl;dr.

You know better. Your business wasn't built in a day. Nor were the user interfaces you depend on daily to represent you. Your competitors painted by numbers. But you understood early that great UI isn't an aesthetic afterthought. It isn't just a way to expose features. It's a thoughtfully designed and constantly evolving map that leads customers to your value. It's what saves your marketing, sales, support, and documentation teams hours of needless explanation. It's your differentiator.

You know better. And you deserve a designer who knows better too. Someone who understands design is intent, not decoration. Led by timeless sensibilities, not trending tools. More than just a designer.

• A research partner with the intellectual curiosity and business practicality to help turn user insights into concrete ideas.
• An innovation partner with the R&D experience to help teams grow into new spaces without waiting for specialized tools or bootcamps to guide the way.
• A design partner with the increasingly elusive mix of agency rigor and in-house pragmatism.
• A technical partner with the high-fidelity prototyping skill to turn everyday tech into memorable interactive moments.
• A product partner with the strategic sensibility to help articulate vision and tell a compelling story across customer touchpoints.
• A boundary pusher who likes building Hollywood UI replicas because mixing art and math is good for you.
• A trusted expert who's helped brands like PlayStation, Amazon, Fitbit, Adobe, Microsoft, Ford, Samsung, Salesforce, and Capital One design and prototype some of their most innovative work.

We know better. And together we'll do better.

Emilio Passi